If you haven’t seen it already, the College Republican National Committee (CRNC) released a great ad yesterday targeting young voters.
The Daily Caller reports:
The College Republican National Committee (CRNC) is launching a television ad in Iowa this week with the goal of energizing young voters to get involved in the political process in a state that will host the first electoral contest of the presidential primary season.
Unlike typical political ads, the CRNC spot features pop culture references and an upbeat tempo with young people asking viewers about the $5 trillion per decade interest on the national debt. It calls on Iowa’s college students to ask presidential candidates, who will be courting their state’s voters over the coming months, what their plan is to fix the deficit?
Best part of the ad: It immediately takes President Obama’s “Win the Future” slogan and turns it against him. Bravo!
The real challenge behind this new ad will be to actually break through to the college demographic later down the road. Liberal cesspools, commonly known as “college campuses”, do a great job at keeping liberal group-think in and conservative philosophy out. Young people are known to be rebellious, but why are they supporting the Democratic Party who want to control their lives? Chris Long, president of the Intercollegiate Studies Institute, thinks he might have an answer:
From Long’s perspective, campuses fail to provide an understanding of the intellectual foundations of conservatism, leaving young people with no viable alternative to liberalism, with the possible exception of libertarianism.
Even if young people have a sensibility that they’re conservative, Long said, they are rarely steeped in conservative philosophy. That’s why the mission of ISI is to reinvigorate the “traditional liberal arts education” on college campuses and help students “understand what it means to be an effective citizen in today’s world.”
That’s no easy task. With the Obama administration on track to leave the next generation a back-breaking amount of debt and an economy in shambles, students might have to be “mugged by reality” before they’ll come to their senses about the future of the country, Long suggested. The struggle of ISI is to engage students in a discussion about first principles “before they get their first paycheck and half the money’s taken away.”
Hopefully 2012 will be a different story, but I am not holding my breath.