Wonder what you would find if you frisked last night’s Super Bowl commercials?
Answer: A bunch of your tax dollars wasted on a U.S. Census advertisement.
Since Americans are hurting all over the country and being forced to tighten their belts, you might wonder how much our government actually spent on their 30 second ad spot. Eh… Not much, only a few million:
Taxpayers might want to pay close attention to this Sunday’s Super Bowl broadcast or they’ll miss Uncle Sam’s 30-second, $2.5-million reminder to stand up and be counted.
That’s what the Census Bureau paid CBS to get their message notched somewhere between a National Lampoon reprisal, a weird dude with big glasses, a beer-can house and men without pants.
And, that’s just a fraction of what the bureau plans to spend this year to get Americans to answer a simple, 10-question survey.
The bureau is spending $133 million between January and May — or, more than $13 million for each of 10 questions, one of which reads: What is your telephone number? — to publicize the national head-count. Part of that effort is the Super Bowl ad, which Kendall Johnson, a spokeswoman for the bureau, confirmed Wednesday to FoxNews.com cost $2.5 million to air. The ad, produced by actor and director Christopher Guest, also will appear in other media, Johnson said.
What makes this waste of money worse is the fact that the advertisement didn’t even make the top 25 Annual Super Bowl Ad Meter List. It only ranked 52nd. Congratulations federal government! Once again, your inefficient at performing ANOTHER task: advertising effectively.
Hmm? Perhaps taxpayer money should be spent more wisely and a lot less often, especially for advertising… But maybe that’s just me?