Wonder what you would find if you frisked Democrats and Republicans?
Answer: There’s an ideological divide in what televised competitions members of each Party watch.
Republicans like to watch golf and college football, while Democrats like to watch the NBA and WNBA… Haha, awesome!
National Journal reports:
GOPers are most likely to watch the PGA Tour, college football and NASCAR, according to the study. But if GOP ad buyers want to reach more frequent voters, they should focus on the PGA; golf fans told researchers they were much more likely to vote than NASCAR fans say they are. Meanwhile, Dems hold the largest advantages among basketball fans, both those who watch the NBA and the WNBA. And fans of World Wrestling Entertainment are also much more likely to favor Dems — if they vote. Wrestling fans are less likely to cast ballots than any other sports fans.
Overall, GOPers hold advantages among die-hard fans of most sports, albeit by slimmer margins than golf fans. Those who watch Major League Baseball and the NFL are only slightly more conservative than the average voter, while those who watch college basketball are about 5% more likely to vote with the GOP.
Among the major sports, college football fans say they are most likely to vote, followed closely by MLB aficianados. NFL fans rate with NASCAR fans as less likely voters. Fans of extreme sports, the WWE, monster trucks and soccer — all of whom tend to be younger — are the least likely to vote, according to the survey.
Since I graduated from Michigan State University with a Bachelor’s of Art in Advertising, this type of study/information is cool (in my mind). It looks like the GOP has an advantage when it comes to advertising during televised sporting events:
The data is fun to peruse, but it has practical implications as well. Ad buyers should focus on sports programming, according to the analysis. That’s because sports fans are most likely to view events live instead of on a DVR machine, meaning they don’t skip the ads.
Dems tend to watch more TV than GOPers, and they dominate most kinds of programming. That means GOP ad buyers have fewer choices, and sports offer the best opportunity to reach their voters.
Check out the graph displaying sports fans’ voting propensity, and which party they prefer:
I’m curious… Do you think the liberal mainstream media will use this information to fuel the stereotypes that they put on Conservatives and Republicans? Whatever though, I will take NASCAR and Motocross over WEE (pro wrestling) and monster trucks any day! 😎